Born x Raised is more than just a clothing brand — it’s a cultural statement rooted deeply in Los Angeles’s urban landscape. Founded in 2013, Born x Raised has captured the essence of city pride, blending bold designs with a gritty, authentic storytelling approach. This article explores the origins, philosophy, influence, and legacy of Born x Raised, illustrating why it resonates with so many.
Origins of Born x Raised
Born x Raised was created by a group of Los Angeles natives who wanted to represent their hometown’s unique character through fashion. Unlike typical streetwear brands that chase trends, Born x Raised draws inspiration directly from the local neighborhoods and the lifestyle of those who grew up there.
The founders — including Kwadjo Anokye, Wade Dalton, and Jason Naylor — grew up in various parts of LA, witnessing firsthand the struggles and triumphs of their communities. They aimed to build a brand that honors these experiences and reflects the pride of being “born and raised” in a city full of contrasts — from the glamour of Hollywood to the tough streets of South Central.
Philosophy and Identity
At its core, Born x Raised is a tribute to identity and place. It’s about ownership of one’s background, refusing to shy away from the realities that come with it. The brand’s ethos revolves around authenticity, resilience, and pride — values that resonate deeply with its audience.
The “X” in Born x Raised isn’t just a stylistic choice; it signifies a crossing of paths — the intersection of heritage, culture, and experience. Each piece tells a story of growth, struggle, and defiance, capturing the spirit of those who wear it.
Iconic Design Elements
Born x Raised is known for its bold, unmistakable design language. It incorporates typography inspired by classic LA signage, graffiti, and old-school tattoo art, often emphasizing sharp contrasts and raw aesthetics. The use of black and white with striking graphic elements creates a look that feels timeless yet modern.
Common themes include references to Los Angeles neighborhoods, street culture, and symbolic imagery like skulls, daggers, and roses. This gritty imagery isn’t just decoration — it’s a reflection of the environment and the stories behind the brand’s founders.
Cultural Impact and Community
What sets Born x Raised apart is how it became a cultural beacon for the city’s youth and creatives. Beyond clothing, the brand fosters a sense of community, bringing together people who share a love for LA’s diverse culture and a desire to stay true to their roots.
It has collaborated with influential artists, musicians, and designers who embody the same ethos of authenticity. By doing so, Born x Raised has expanded its influence far beyond fashion, becoming a symbol of pride for those who identify with its message.
The Role of Music and Art in Born x Raised’s Growth
Music and art have played crucial roles in Born x Raised’s development. The brand’s founders are deeply connected to LA’s hip-hop and street art scenes, which have heavily influenced the style and narrative of the clothing line.
Collaborations with artists and musicians have helped amplify the brand’s voice, bringing the raw energy of LA’s underground culture to a broader audience. This symbiotic relationship has enriched Born x Raised’s appeal, making it a staple for those who value cultural authenticity.
Born x Raised and the Modern Streetwear Movement
Streetwear has evolved dramatically over the past decade, and Born x Raised stands as a key player in this evolution. It has managed to stay relevant by sticking to its roots while adapting to changes in fashion and consumer preferences.
Unlike brands that focus solely on flashy logos or mass appeal, Born x Raised builds emotional connections with its audience. It represents a lifestyle and a mindset, making each piece more than just clothing — it’s a badge of honor for those who embrace their origins.
Quality and Craftsmanship
While Born x Raised is renowned for its designs, it also prioritizes quality and craftsmanship. The brand uses durable materials and pays close attention to detail, ensuring that each garment is built to last.
This commitment to quality resonates with consumers who view streetwear as an investment in their identity and culture. Wearing Born x Raised means wearing a piece of LA history, crafted to withstand time and trends.
Challenges and Controversies
No brand with a strong cultural voice is without its challenges. Born x Raised has occasionally faced criticism for its unapologetic representation of street life and urban struggles. Some have debated whether the brand romanticizes certain aspects of street culture, but supporters argue that Born x Raised simply reflects reality without sugarcoating.
Navigating these conversations has only strengthened the brand’s resolve to maintain transparency and honesty, further solidifying its authenticity.
The Future of Born x Raised
As the streetwear industry continues to grow and diversify, Born x Raised is well-positioned to remain influential. The brand’s deep roots in LA’s culture provide a strong foundation for ongoing innovation.
Future fashion directions likely include expanding collaborations, exploring sustainable practices, and further embedding the stories of local communities into their collections. Born x Raised’s ability to evolve while staying true to its origins will be key to its lasting legacy.
Conclusion
Born x Raised isn’t just a clothing label — it’s a cultural movement that celebrates identity, pride, and resilience. From its humble beginnings in Los Angeles, it has grown into a brand that speaks to anyone who values authenticity and connection to their roots.
Through bold designs, community involvement, and a commitment to quality, Born x Raised has carved out a unique space in the streetwear world. Its story is a testament to the power of fashion as a form of self-expression and cultural preservation.