The November 2024 Google Core Update is the latest in Google’s ongoing adjustments to its search algorithm, aiming to enhance the relevance and quality of search results across all regions and languages. This update, like previous core updates, affects search rankings globally and can have varying impacts on websites depending on content quality, user experience, and adherence to SEO best practices.

This core update comes a few months after Google released the August 2024 core update and should be a typical core update. Google wrote on LinkedIn:

The update began rolling out on November 12, 2024, and is expected to take about two weeks to fully complete. During this time, site owners may notice shifts in rankings or traffic, though the actual effects can take some time to settle. For sites experiencing ranking drops, Google advises evaluating content quality and making sustainable improvements rather than attempting quick fixes. Google’s guidelines recommend focusing on content that demonstrates expertise, authoritativeness, and trustworthiness (E-A-T), as well as optimizing for a good user experience and mobile accessibility.

For those monitoring the update, fluctuations in metrics like keyword positioning and Google Discover traffic may signal changes, but Google suggests waiting until the update is fully complete to assess the full impact. Afterward, comparing pre- and post-update metrics using tools like Google Search Console can help identify specific areas needing improvement.

This November 2024 update will likely be the final core update for the year, so sites impacted by it should plan adjustments carefully as Google algorithms evolve further in 2025