In the fast-evolving world of digital media, Connected TV (CTV) is emerging as a powerful medium for brands to reach engaged audiences with precision and scale. With viewers increasingly shifting from traditional cable to streaming platforms like Netflix, Hulu,...
Introduction The landscape of digital advertising is constantly evolving, and Connected TV (CTV) has emerged as a powerful platform for reaching audiences. As more viewers shift from traditional cable to streaming services, advertisers are looking for effective ways...