Introduction The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic and competitive markets globally. With consumer preferences constantly evolving and digital platforms gaining prominence, brands must continuously refine their advertising...
Introduction The fast-moving consumer goods (FMCG) industry is evolving rapidly, with digital platforms becoming the primary battleground for brands. Traditional marketing methods like TV commercials and print ads are no longer enough. Consumers today rely on social...
